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Food&HotelAsia2008 set to return with more exhibits

EH Staff - Mumbai

Drawing from the success of their first exhibition in 2006, Food&HotelAsia2008 (FHA2008) is set to return with a wider food and beverage showcase in its specialised FoodAsia, Bakery&Pastry and Wine&SpiritsAsia events, to be held from April 22 - 25 at the Singapore Expo.

FoodAsia2008, an event dedicated to the food and beverage industry held within FHA, serves as a comprehensive one-stop food and beverage (F&B) marketplace, hosting thousands of international trade buyers from the F&B industries under one roof. FoodAsia2008 will incorporate several exciting features alongside its exhibition, namely the FHA Culinary Challenge (FCC), the FHA Imperial Challenge, the Halal Food Pavilion, and the first Asia Barista competition.

The FCC is Asia’s most recognised culinary competition, attracting the world’s best in the culinary profession to gather and compete with their peers as part of this industry challenge. The FHA Imperial Challenge separately features the best of Chinese culinary professionals in Asia competing to clinch the title of the FHA2008 Imperial Challenge Champion Team.

Having achieved great success in its first showing in 2006, the Halal Food Pavilion will return for the second time at FoodAsia2008. The pavilion, which aims to reach out to the growing local and international halal market, will comprise two features - the halal food and beverages aspect, and the business aspect, including financial and consultancy services.

Adding to its current line-up of events is the inaugural Asia Barista Competition to be launched alongside FoodAsia at FHA2008. Each Asian country planning to compete in the World Barista Competition will be invited to participate in this competition that seeks to raise the skill standards, educate and spread awareness of the Barista profession in Asia.

Bakery&Pastry2008 aims to provide Asia’s professional bakers and pastry chefs with an ideal platform to congregate and exchange ideas on their skills and profession. The Asian Pastry Cup, one of Bakery&Pastry2008’s events, is a spin-off from the internationally acclaimed World Pastry Cup which puts the artistic abilities of Asia’s finest pastry chefs to the test.

Wine&SpiritsAsia2008 is an international exhibition of wine, spirits and beer that serves to bridge the gap between leading wine and spirits buyers and prominent international sellers. The FHA2008 Wine&SpiritsAsia Challenge, where wine entries will be judged by influential wine connoisseurs, strives to raise the knowledge, prestige and commercial value of winning wines to the world.

“The importance of Food&HotelAsia as the leading marketplace for F&B professionals has been remarkably underlined, and we look forward to build on the success of each individual specialised event to broaden its appeal to new and existing exhibitors and trade buyers,” said Ting Siew Mui, Singapore Exhibition Services’s project director (Lifestyle Events) for FHA.

FHA2006 recently beat strong competition to triumph in the Exhibition of The Year category of the first Singapore Business Events Awards (SBEA) organised by the Singapore Exhibition and Convention Bureau (SECB) of the Singapore Tourism Board (STB).

?source http://www.expresshospitality.com/20080215/market26.shtml